By Michèle Breton, Abdelwahab Yezza, Georges Zaccour (auth.), Prof. Dr. Steffen Jørgensen, Prof. Dr. Georges Zaccour (eds.)
ISBN-10: 3540616136
ISBN-13: 9783540616139
ISBN-10: 3642457533
ISBN-13: 9783642457531
This quantity features a choice of papers that have been offered on the overseas Workshop on Dynamic aggressive research, held in Montr6al, Canada, September 1-2, 1995. The workshop was once geared up through the editors of the lawsuits quantity. The lawsuits comprise either "full papers" and shorter items, to be regarded as "work in progress". the alternative of a slightly large subject matter for the workshop used to be planned and performed that allows you to allure researchers from various components of the promoting technological know-how neighborhood that typically don't get jointly. evidently, a quantity like this can't be exhaustive within the insurance of the dynamics of promoting pageant yet we're convinced that it'll exhibit to the reader an effect of what are the present topics during this box of study. The e-book may be invaluable to researchers in advertising technological know-how, utilized video game theorists, graduate scholars, in addition to practitioners in advertising with an curiosity in tools and examples of dynamic aggressive analysis.
Read or Download Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995 PDF
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Additional resources for Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995
Sample text
R--------. + . +. 60 ....... m ....... v ....... .... ..... . 20 .. 50 +. 00 al .. + ... + ... + ... + ... + ... + ... +. ------,------,-----T-----. + . -------. + . -_ _----I o 2 4 t 6 8 10 25 References BASAR, T. and A. HAURIE (1984), "Feedback Equilibria in Differential Games with Structural and Modal Uncertainties", Advances in Large Scale Systems, Edited by 1. B. Cruz, lAI Press, Greenwich, Connecticut. , A. AU and A. HAURIE (1988), "Sequential Stackelberg Equilibria in Two-Person Games" , Jou17Ull of Optimization Theory and Applications, 59 (October), 71-97.
Open-loop strategies do not consider the possibility of competitor advertising reactions to market share developments, and are the equivalent of the strategies that derive from the solution of (I), (8). and (10). but where it is assumed that the dynamic conjectural variations are all equal to zero. Specifically. open-loop strategies are derived through 1-he beginning values of the market share variables are assumed to be known. Also. the ending values of the costate variables. at a chosen "'large" value of the time period t.
Erickson, Gary M. (1995a), "Differential Game Models of Advertising Competition," European Journal o/Operational Research, 83,431-438. _ _ (I 995b), "Advertising Strategies in a Dynamic Oligopoly," Journal 0/ Marketing Research. 32 (May). 233-237. " working paper. Fershtman, Chaim (1987), "Alternative Approaches to Dynamic Games," Global Macroeconomics: Policy Conflict and Cooperation, Ralph C. ), New York: Macmillan Press, 43-57. Kamien, Morton I. and Nancy L. Schwartz (1991), Dynamic Optimization: The Calculus 0/ Variations and Optimal Control in Economics and Management (Second Edition).
Dynamic Competitive Analysis in Marketing: Proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1–2, 1995 by Michèle Breton, Abdelwahab Yezza, Georges Zaccour (auth.), Prof. Dr. Steffen Jørgensen, Prof. Dr. Georges Zaccour (eds.)
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